Radius8 Blog

GEN-Z VOICE: From URLs to IRL: Learning to Speak the Language of Gen-Z

Posted by Sara Chopra on Jul 19, 2017 2:06:48 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Brands constantly attempt to connect with Gen-Z customers, the digitally native generation heavily sought-after by companies, initiatives, and organizations.  However, despite this desire and goal of attracting younger audiences, businesses continue to turn out tone-deaf campaigns and advertisements aimed at this under-21 demographic.

With over $44 billion in buying power, this customer base is a gold mine for brands and stores.   But it takes more than just products, mobile presence, and social media pages to catch up to the younger crowd.  Learn to speak the language of Gen-Z with these tips to maximize online-to-offline movement.

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Topics: Stores, Generation Z

Gen-Z Voice: Snapchat’s “Paperclip” Introduces New White Space Opportunity to Retailers

Posted by Sara Chopra on Jul 12, 2017 2:02:58 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Snap, Inc. has developed a new way to connect businesses with customers.  Last Wednesday, Snapchat introduced its new Paperclip update— the app’s first non-paid feature that allows direct linking to website URLs.  Users now have the opportunity to share webpages in conjunction with their Snaps, as well as view links embedded in their friends’ Snaps and Stories.

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Topics: Brick And Mortar, Generation Z, Snapchat

Amazon "King of Showrooming," Patents technology to Prevent Showrooming in Brick and Mortar

Posted by Radius8 on Jul 7, 2017 12:21:50 PM
 
There isn’t a brick and mortar retailer that isn’t familiar with the concept of showrooming, when customers visit a physical store to research, try-on, and experience a product then purchase the item online for a cheaper price from another vendor. It’s a shopping paradigm that has been accelerated by the rise of mobile shopping, where consumers can instant price compare while in store. Perhaps no retailer has benefited more from the showrooming phenomena than Amazon.
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Topics: Amazon, Showrooming

Gen-Z Voice: What Yoga Taught Me About My Generation and Retail

Posted by Sara Chopra on Jun 29, 2017 5:23:59 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Last Wednesday, crowds of young women flocked to New York City’s Times Square, turquoise blue yoga mats in hand.  Here, right outside American Eagle Outfitters’ Aerie store (their women’s loungewear branch), thousands convened for the brand’s “Mind Over Madness” Summer Solstice yoga event.

 

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Topics: Brick And Mortar, Generation Z, Customer Experience

Tipping Point- Amazon Turns to the Store in a Big Way

Posted by Radius8 on Jun 23, 2017 9:26:30 AM

Last week Amazon announced that it would be buying grocery retailer Whole Foods for $13.7 billion. At one fell swoop, Amazon has done what many of us have been predicting for some time now and moved into Brick and Mortar in a big way. It’s not surprising that after experimenting with a handful of pilot Amazon locations, the retailer made a big splash into Whole Foods' 435 locations.

 

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Topics: Amazon, Brick And Mortar, Grocery

What Does Fabletics Know that Other Retailers are Missing?

Posted by Radius8 on Jun 15, 2017 8:08:25 PM

At IRCE this week Gregg Throgmartin, Fabletics President and General Manager, flipped the retail script and pointed to stores as the secret to the brand’s explosive Ecommerce growth. Fabletics is actively using their 18 and growing store footprint to change the digital store front of their website.

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Topics: Brick And Mortar, Stores, Big Data

Innovator Spotlight: ULTA is “ULTA-RIFFIC”

Posted by Radius8 on Jun 2, 2017 8:20:26 AM

As temperatures finally begin to warm, so does, to some extent the retail climate. We are still in a tumultuous retail climate, but some bright spots are beginning to emerge in the retail landscape.

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Topics: Ecommerce, Brick And Mortar

Bridging the Personalization Gap: It Doesn’t Have to Be a Guessing Game

Posted by Radius8 on May 25, 2017 6:27:02 PM

Stitch Fix, arguably one of the most disruptive retailers today, relies on deep personalization to connect with their customers. It’s not a surprise then that the online retailer employees over 60 data scientists. What might surprise you is that they still rely on the personal touch of 1000s of stylists to make sure that every customer receives the perfect ‘fix’ – what they call their box of curated items sent directly to the consumer’s door.

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Topics: Amazon, Personalization

Finding New Ways to Measure the Store: Are Same-Store Sales Still Relevant?

Posted by Radius8 on May 18, 2017 8:30:13 AM

Same-store sales have long been the metric by which the retail industry measures the success and failure of brick and mortar stores. Measuring the change from year-to-year of a retailer's sales, in a fixed base of stores, for a given month, this statistic stood unchallenged throughout the 20th century.

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Topics: Brick And Mortar

Even a Lemonade Stand Can Do It – Learning to be More Like Amazon at the Retail Innovation Conference

Posted by Radius8 on May 12, 2017 6:57:45 PM

As hundreds gathered for the opening address at the Retail Innovation Conference in NYC this past week, every retailer had the same thing on their mind: Amazon. When keynote speaker Bryan Eisenberg hit the stage his message was being like Amazon is easy, so easy in fact, that even a lemonade stand can do It. The message: the challenge retailers are facing is not about understanding how Amazon does what it does. Per Eisenberg, it’s simple – focus on the customer in everything you do. The challenge for every other retailer is executing that strategy when faced with the organizational silos that cause retailers to lose sight of customers when key business decisions are made. 

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Topics: Amazon, Brick And Mortar