A Page from the Amazon Playbook: 3 Ways to Embrace the “Tech Company” Ethos as a Retailer

By Radius8 on May 1, 2018 2:28:04 PM

 

It is a constant and often repeated maxim – the key to Amazon’s success lies in the fact that the online giant behaves more like a tech company than a retailer. This goes much beyond the fact that AWS contributes a tremendous amount of cash to their bottom line. It’s a mindset and a ethos that drives every decision and strategy.

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Gen-Z Voice: What Does Black Friday's Online Migration Mean for Brick-and-Mortar?

By Sara Chopra on Jan 2, 2018 10:28:00 AM

Over a month after this year’s hectic Thanksgiving weekend, the holiday shopping season is winding down, with a week or two of final sales and returns to close out the year. Looking upon the holiday gifts that we purchased a few weeks ago begs the question of Black Friday’s significance in the face of online presences’ rising prominence. No doubt, the continued onslaught of sales and discount throughout the holiday season will affect the final holiday season scorecard for retail.

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Location: The Common Ground between Stores and the Mobile Consumer

By Radius8 on Dec 21, 2017 2:22:56 PM

Fact: Smartphones drove over $2 Billion in Black Friday Sales

Fact: The Average Consumer Spends at least 5X the time on Amazon’s App Compared the Next Most Used Mobile App

 

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A “New Retail” Mantra “Location, Location, Location” becomes “Local, Local, Local” in Today’s Age of Connected Consumers

By Radius8 on Sep 29, 2017 4:27:03 PM

Jack Ma hoists an enormous spider crab out of a pool of water in one of Alibaba’s growing fleet of Hema grocery stores in Shanghai. This is more than just a typical photo opportunity – the 13 Hema supermarkets represent Alibaba investment in “new retail.” The video of a tour of the store, reveals that Hema stores are taking huge leaps in data powered store experiences. Compared to Amazon’s convenience store concepts, Hema takes the connected store experience to a new scale – customers are fully connected to hundreds of thousands of grocery products, including a constantly revolving assortment of fresh produce, meats, and fish. You can shop in store and pick up your items or have them delivered locally within a nearby radius of the store - Hema employees pick, pack, and deliver your order right to your door.

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Sephora Launches New Social Platform, at the Forefront of “Experiential Retail”

By Radius8 on Aug 17, 2017 4:45:31 PM

 

Last week, I wrote about an emerging trend- retailers who are creating unique social experiences on their websites that engage shoppers, increase dwell time and return visits, provide new layers of social proof, and ultimately drive sales and conversion. Amazon has been leading the charge with their new “Spark” program a social experience built on top of their ecommerce site. Other retailers have integrated social aspects to their ecommerce experiences utilizing customer-generated tags, ‘likes’ and other social inputs.

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Social Selling No Longer for Just Social Media

By Radius8 on Aug 10, 2017 4:48:32 PM

There is no denying that Social Media dominates the digital attention of today’s customers- 81% of Americans visit some form of social media daily. This captive audience presents a tremendous opportunity to turn ‘like’ moments into ‘buy’ moments. As a result, Facebook, Instagram, Pinterest, and Twitter have all rolled out some form of buyable posts, pins, grams, and various other shopping opportunities directly in user’s social feeds. While Facebook and Instagram appear to be having some success in this realm, Pinterest has struggled with their shopping platform and Twitter outright abandoned their efforts. Social shopping presents a unique challenge in striking the right balance of social and shopping to make the experience feel natural.

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Retail’s “Uncanny Valley” - Amazon Brands

By Radius8 on Jul 28, 2017 3:16:08 PM

There is no denying the dominance Amazon has exerted in the retail world. When it comes to convenience Amazon reigns supreme. Their annual Prime Day set new records for traffic and sales. Much of these sales were driven by sales of Amazon brands, especially in the technology category. 

Recently Amazon has greatly expanded their efforts on brand creation especially into the apparel space. While their electronics and CPG brands have been widely successful the jury is still out on whether customers will embrace these Amazon apparel brands.

Topics: Amazon Brands
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Amazon "King of Showrooming," Patents technology to Prevent Showrooming in Brick and Mortar

By Radius8 on Jul 7, 2017 12:21:50 PM

 
There isn’t a brick and mortar retailer that isn’t familiar with the concept of showrooming, when customers visit a physical store to research, try-on, and experience a product then purchase the item online for a cheaper price from another vendor. It’s a shopping paradigm that has been accelerated by the rise of mobile shopping, where consumers can instant price compare while in store. Perhaps no retailer has benefited more from the showrooming phenomena than Amazon.
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Tipping Point- Amazon Turns to the Store in a Big Way

By Radius8 on Jun 23, 2017 9:26:30 AM

Last week Amazon announced that it would be buying grocery retailer Whole Foods for $13.7 billion. At one fell swoop, Amazon has done what many of us have been predicting for some time now and moved into Brick and Mortar in a big way. It’s not surprising that after experimenting with a handful of pilot Amazon locations, the retailer made a big splash into Whole Foods' 435 locations.

 

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Bridging the Personalization Gap: It Doesn’t Have to Be a Guessing Game

By Radius8 on May 25, 2017 6:27:02 PM

Stitch Fix, arguably one of the most disruptive retailers today, relies on deep personalization to connect with their customers. It’s not a surprise then that the online retailer employees over 60 data scientists. What might surprise you is that they still rely on the personal touch of 1000s of stylists to make sure that every customer receives the perfect ‘fix’ – what they call their box of curated items sent directly to the consumer’s door.

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