On Monday, the first ever ShopTalk Europe event kicks off in Copenhagen! Top retailers from not just Europe, the US, and around the world will head to the northern European city for this new version of the original, Vegas based event. Shoptalk Europe promises to be a fertile ground for innovators and disruptors looking to the future of retail and the discussions on customer experience, brick and mortar, ecommerce, mobility, logistics, and more.
This week Apple announced two new devices, and with them iOS 11, and Apple’s ARKit. ARKit was announced at WWDC and there have been some cool demos circulating this summer utilizing ARKit, most notably this remake of A-ha’s “Take on Me” (which is definitely worth checking out!) However, this was the first time we could see some compelling demos of the technology on the iPhone. During the demo of the iPhone 8 we saw some other great demos of technology for gaming, a ‘night sky’ constellation map, as well as, a major league baseball game where a spectator in the stands could access information and stats about players on base, just by viewing the field through their phone.
Last week Amazon announced the launch of the newest iteration of their home assistant - Echo Look. As initial reactions to the announcement rolled in, it’s becoming evident that Echo Look is Amazon’s way of placing a target on the backs of apparel retail.
The Augmented Reality (AR) game Pokémon Go, the latest installment in the Pokémon franchise, has exploded last week and dominated headlines. The mobile game, which allows players to capture fictional creatures called Pokémon, connects in game content with physical world using GPS location to dynamically display different types of Pokémon based on a users location. For example, if you’re near a lake you will be able to capture “water-type” Pokémon while NYC users have reported a high-concentrations of rat-like and pigeon-like Pokémon. This contextual experience between physical and virtual realm has driven millions of Android and iOS users to download the game.