Gen-Z Shoppers: The Real Scoop

By Carly Martinson on Aug 15, 2018 11:39:00 AM

Carly Martinson is our guest blogger this week. She is a rising Freshman at Babson College, an avid golfer, and resident expert on Gen Z.

As an 18-year old female who has considered shopping to be among my favorite pastimes over the past six years, I feel well qualified to speak on behalf of my fellow Gen-Z consumers when answering the following question:  What is it exactly that attracts young people to browse and spend in some stores and ignore others?   

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Retail’s “Uncanny Valley” - Amazon Brands

By Radius8 on Jul 28, 2017 3:16:08 PM

There is no denying the dominance Amazon has exerted in the retail world. When it comes to convenience Amazon reigns supreme. Their annual Prime Day set new records for traffic and sales. Much of these sales were driven by sales of Amazon brands, especially in the technology category. 

Recently Amazon has greatly expanded their efforts on brand creation especially into the apparel space. While their electronics and CPG brands have been widely successful the jury is still out on whether customers will embrace these Amazon apparel brands.

Topics: Amazon Brands
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