Another Black Friday is upon us and the world of retail is gearing up! Is it really new?

By Radius8 on Nov 22, 2017 2:28:08 PM

Of customers polled about their shopping plans for Black Friday, 35% responded that family tradition drives them to the store, 23% pointed to kicking off the holiday and enjoying holiday decorations and displays, and 18% said it’s the best time to browse and shop for the perfect gift for someone on their list.

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Are you Leveraging the ‘Local Advantage’ this Holiday?

By Radius8 on Nov 6, 2017 2:03:19 PM

As the first signs of fall set in this week in the Northeast, I can’t help but wonder how many pairs of shorts hit steep markdown when the weather hardly dipped below 70 degrees for the entire month of October. It’s nobody’s fault, the markdown was planned 12 months or more ago with no significant ability to gauge the ever-volatile fall weather patterns. Without the local data and a method to leverage that data to make an on-the-fly merchandising decision, those shorts languished in the back of every store.

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Gen-Z Voice: Leverage Experience To Drive Holiday Foot Traffic

By Sara Chopra on Oct 24, 2017 2:12:30 PM

As winter months draw near, the holiday season approaches, and alongside it comes the accompanying annual rush of shoppers.  Yet as online vendors edge with competitive pricing and convenience to their customers, according to a recent study by Fung Global Retail and Technology, now is the time for your store to draw in audiences with unique opportunities and experiences.

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How to Leverage Stores and “Play to Win” like Hudson Bay

By Radius8 on Oct 12, 2017 3:41:24 PM

“Closing stores starts a spiral that can’t be stopped,” posited Hudson Bay Company CEO Jerry Storch on stage at Shoptalk in Copenhagen this past Monday. The strategy for 2018 and beyond: Play to Win. Sure, like most retailers, HBC may have a few duds across their chain, but unlike many retailers, they aren’t just closing down stores. Instead, the company which owns the likes of Saks and Lord & Taylor is retooling and investing in underperforming stores, modifying the footprint and concept to better address the local market, and making technology investments that connect stores and online shoppers – driving value to an ever-more integrated set of channels. “Be great in stores and be great online,” according to Storch.

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A “New Retail” Mantra “Location, Location, Location” becomes “Local, Local, Local” in Today’s Age of Connected Consumers

By Radius8 on Sep 29, 2017 4:27:03 PM

Jack Ma hoists an enormous spider crab out of a pool of water in one of Alibaba’s growing fleet of Hema grocery stores in Shanghai. This is more than just a typical photo opportunity – the 13 Hema supermarkets represent Alibaba investment in “new retail.” The video of a tour of the store, reveals that Hema stores are taking huge leaps in data powered store experiences. Compared to Amazon’s convenience store concepts, Hema takes the connected store experience to a new scale – customers are fully connected to hundreds of thousands of grocery products, including a constantly revolving assortment of fresh produce, meats, and fish. You can shop in store and pick up your items or have them delivered locally within a nearby radius of the store - Hema employees pick, pack, and deliver your order right to your door.

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Gen-Z Voice: Which Social Media Platform is Best for Your Store?

By Sara Chopra on Sep 22, 2017 1:49:45 PM


Today, the digital sphere rules Gen-Z and Millennial interactions more than ever.  From tagging a store with an Instagram post to sharing a new purchase via Snapchat, the technologically-involved customer base has its methods of subconscious peer-to-peer store marketing.  Branded ads, posts, and interactions are just parts of the puzzle of winning over younger shoppers— using the right apps and social media platforms for the desired audience can make all the difference.  With Gen-Zs alone possessing $44 billion in buying power, it’s essential that stores make the right moves when targeting these digitally-connected customers.

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Move Aside Millennials, Gen Z Loves the Store Even More

By Radius8 on Sep 8, 2017 3:12:54 PM

98% of Generation Z are walking into stores on a regular basis according to a study by IBM, and greater than 60% actually prefer shopping in store according to Accenture. That’s higher compared to the older Millennial cohort. 

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Millennials Actually Love Stores but do the Numbers Back It Up?

By Radius8 on Aug 30, 2017 5:17:00 PM

It has been an interesting couple of weeks for retail. While earnings reports for traditional mall retailers, perhaps not surprisingly slumped. A slew of other retailers, notably those who have been investing in integrated store experiences and embracing innovation like Nordstrom, reported positive earnings and actual growth in same store growth. Other retailers continue to tweak their current foot print allocations and invest in technology also reported positive numbers. Those included Williams-Sonoma, Abercrombie & Fitch, PVH, Dollar Tree, Burlington Stores, Guess and PVH. This forced Wall Street to admit that perhaps the current doom and gloom retail outlook is not nearly as bad as it may seem. 

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Gen-Z Voice: Snapchat’s “Paperclip” Introduces New White Space Opportunity to Retailers

By Sara Chopra on Jul 12, 2017 2:02:58 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Snap, Inc. has developed a new way to connect businesses with customers.  Last Wednesday, Snapchat introduced its new Paperclip update— the app’s first non-paid feature that allows direct linking to website URLs.  Users now have the opportunity to share webpages in conjunction with their Snaps, as well as view links embedded in their friends’ Snaps and Stories.

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Gen-Z Voice: What Yoga Taught Me About My Generation and Retail

By Sara Chopra on Jun 29, 2017 5:23:59 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Last Wednesday, crowds of young women flocked to New York City’s Times Square, turquoise blue yoga mats in hand.  Here, right outside American Eagle Outfitters’ Aerie store (their women’s loungewear branch), thousands convened for the brand’s “Mind Over Madness” Summer Solstice yoga event.

 

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