Mobile is rapidly becoming the defacto shopping platform. We’ve seen the signs for a while now, but it seems that we are rapidly nearing a tipping point in the desktop vs. mobile shopping paradigm, which started with explosive mobile revenue over the Cyber Monday/Black Friday shopping weekend in 2016. The shift that we are experiencing will only be accelerated as the first wave of theGen Z cohort graduates from college and starts generating and spending their own income. Keep in mind that while the rest of us merely “adopted” mobile devices, Gen Z was born into mobile, and don’t know a world without it. With the ever-growing convenience provided by our mobile devices and the growth of new, mobile-centric shopper cohorts, if you’re not looking at retail through a mobile-lens, you better start now.