Black Friday and Cyber Monday Online Sales Grow: Will Fulfillment Costs Eat into Profits?

By Radius8 on Nov 29, 2016 12:00:00 AM

With initial reports already streaming in, online sales over the holiday shopping weekend were huge. Early analysis points to a 20% growth in digital sales compared to last year according to Adobe Digital Insights. Black Friday sales online were the highest ever, marking the first time when mobile devices accounted for over $1 billion in one-day total sales. Overall, online sales continued in a year over year trend of growth for the holiday shopping weekend.

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