Gen-Z Shoppers: The Real Scoop

By Carly Martinson on Aug 15, 2018 11:39:00 AM

Carly Martinson is our guest blogger this week. She is a rising Freshman at Babson College, an avid golfer, and resident expert on Gen Z.

As an 18-year old female who has considered shopping to be among my favorite pastimes over the past six years, I feel well qualified to speak on behalf of my fellow Gen-Z consumers when answering the following question:  What is it exactly that attracts young people to browse and spend in some stores and ignore others?   

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Stitch Fix Stock Holding Its Own: What Can “The Rest” of Retail Learn?

By Radius8 on Dec 6, 2017 5:55:38 PM

After a somewhat bumpy start that has come to characterize so many Tech IPOs. Stitch Fix experienced significant growth last week spurred on seemingly by Wall Street’s reaction to a strong holiday shopping weekend. Interestingly enough, Stitch Fix does not seem to fall into a category of retailers typically thought of to have huge bumps during holiday as the buyer is typically shopping for themselves. Never the less, Stitch Fix has long-stood as a benchmark for providing highly curated and personalized service and product to their customers – with the thousands of personal stylists and a heavy investment in data science and AI to back it up.

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Another Black Friday is upon us and the world of retail is gearing up! Is it really new?

By Radius8 on Nov 22, 2017 2:28:08 PM

Of customers polled about their shopping plans for Black Friday, 35% responded that family tradition drives them to the store, 23% pointed to kicking off the holiday and enjoying holiday decorations and displays, and 18% said it’s the best time to browse and shop for the perfect gift for someone on their list.

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Sephora Launches New Social Platform, at the Forefront of “Experiential Retail”

By Radius8 on Aug 17, 2017 4:45:31 PM


Last week, I wrote about an emerging trend- retailers who are creating unique social experiences on their websites that engage shoppers, increase dwell time and return visits, provide new layers of social proof, and ultimately drive sales and conversion. Amazon has been leading the charge with their new “Spark” program a social experience built on top of their ecommerce site. Other retailers have integrated social aspects to their ecommerce experiences utilizing customer-generated tags, ‘likes’ and other social inputs.

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