Gen-Z Voice: UN Women Advocate Anya Thakur on shaping global industries through diversity and sustainability PART 2

By Anya Thakur on Nov 20, 2018 10:07:00 AM

 

This is part of a two-part series with Guest Blogger Anya Thakur and her vision on how brands, retailers and corporations can better connect with Generation Z.

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Gen-Z Voice: UN Women Advocate Anya Thakur on shaping global industries through diversity and sustainability PART 1

By Anya Thakur on Nov 14, 2018 10:58:36 AM

 

This is part of a two-part series with Guest Blogger Anya Thakur and her vision on how brands, retailers and corporations can better connect with Generation Z.

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Gen-Z Shoppers: The Real Scoop

By Carly Martinson on Aug 15, 2018 11:39:00 AM

Carly Martinson is our guest blogger this week. She is a rising Freshman at Babson College, an avid golfer, and resident expert on Gen Z.

As an 18-year old female who has considered shopping to be among my favorite pastimes over the past six years, I feel well qualified to speak on behalf of my fellow Gen-Z consumers when answering the following question:  What is it exactly that attracts young people to browse and spend in some stores and ignore others?   

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Gen-Z Voice: What Does Black Friday's Online Migration Mean for Brick-and-Mortar?

By Sara Chopra on Jan 2, 2018 10:28:00 AM

Over a month after this year’s hectic Thanksgiving weekend, the holiday shopping season is winding down, with a week or two of final sales and returns to close out the year. Looking upon the holiday gifts that we purchased a few weeks ago begs the question of Black Friday’s significance in the face of online presences’ rising prominence. No doubt, the continued onslaught of sales and discount throughout the holiday season will affect the final holiday season scorecard for retail.

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