Today, the digital sphere rules Gen-Z and Millennial interactions more than ever. From tagging a store with an Instagram post to sharing a new purchase via Snapchat, the technologically-involved customer base has its methods of subconscious peer-to-peer store marketing. Branded ads, posts, and interactions are just parts of the puzzle of winning over younger shoppers— using the right apps and social media platforms for the desired audience can make all the difference. With Gen-Zs alone possessing $44 billion in buying power, it’s essential that stores make the right moves when targeting these digitally-connected customers.
It has been an interesting couple of weeks for retail. While earnings reports for traditional mall retailers, perhaps not surprisingly slumped. A slew of other retailers, notably those who have been investing in integrated store experiences and embracing innovation like Nordstrom, reported positive earnings and actual growth in same store growth. Other retailers continue to tweak their current foot print allocations and invest in technology also reported positive numbers. Those included Williams-Sonoma, Abercrombie & Fitch, PVH, Dollar Tree, Burlington Stores, Guess and PVH. This forced Wall Street to admit that perhaps the current doom and gloom retail outlook is not nearly as bad as it may seem.