Pokémon Go Fever and What Retailers Can Learn from It

By Radius8 on Jul 18, 2016 12:00:00 AM

The Augmented Reality (AR) game Pokémon Go, the latest installment in the Pokémon franchise, has exploded last week and dominated headlines. The mobile game, which allows players to capture fictional creatures called Pokémon, connects in game content with physical world using GPS location to dynamically display different types of Pokémon based on a users location. For example, if you’re near a lake you will be able to capture “water-type” Pokémon while NYC users have reported a high-concentrations of rat-like and pigeon-like Pokémon. This contextual experience between physical and virtual realm has driven millions of Android and iOS users to download the game.

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