It’s “Black Friday” in July again! Amazon Prime Day is here and Walmart has responded.

By Radius8 on Jul 12, 2016 12:00:00 AM

Tomorrow, July 12th, marks the second annual Amazon Prime Day. Last year, Prime Day which is Amazon’s attempt to essentially recreate Black Friday in July, drove 179 million shoppers to their mobile devices and desktops where they visited not just Amazon but also the sites of US retailers as a whole. By comparison 248 million people shopped online on Black Friday, 219 million on Cyber Monday, and 216 million on Thanksgiving. For a day in the middle of July, a typically slow time for retailers, 179 million is an impressive number.

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