Amazon "King of Showrooming," Patents technology to Prevent Showrooming in Brick and Mortar

By Radius8 on Jul 7, 2017 12:21:50 PM

There isn’t a brick and mortar retailer that isn’t familiar with the concept of showrooming, when customers visit a physical store to research, try-on, and experience a product then purchase the item online for a cheaper price from another vendor. It’s a shopping paradigm that has been accelerated by the rise of mobile shopping, where consumers can instant price compare while in store. Perhaps no retailer has benefited more from the showrooming phenomena than Amazon.
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