Today, the digital sphere rules Gen-Z and Millennial interactions more than ever. From tagging a store with an Instagram post to sharing a new purchase via Snapchat, the technologically-involved customer base has its methods of subconscious peer-to-peer store marketing. Branded ads, posts, and interactions are just parts of the puzzle of winning over younger shoppers— using the right apps and social media platforms for the desired audience can make all the difference. With Gen-Zs alone possessing $44 billion in buying power, it’s essential that stores make the right moves when targeting these digitally-connected customers.
This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra
Snap, Inc. has developed a new way to connect businesses with customers. Last Wednesday, Snapchat introduced its new Paperclip update— the app’s first non-paid feature that allows direct linking to website URLs. Users now have the opportunity to share webpages in conjunction with their Snaps, as well as view links embedded in their friends’ Snaps and Stories.