Sephora Launches New Social Platform, at the Forefront of “Experiential Retail”

By Radius8 on Aug 17, 2017 4:45:31 PM

 

Last week, I wrote about an emerging trend- retailers who are creating unique social experiences on their websites that engage shoppers, increase dwell time and return visits, provide new layers of social proof, and ultimately drive sales and conversion. Amazon has been leading the charge with their new “Spark” program a social experience built on top of their ecommerce site. Other retailers have integrated social aspects to their ecommerce experiences utilizing customer-generated tags, ‘likes’ and other social inputs.

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Social Selling No Longer for Just Social Media

By Radius8 on Aug 10, 2017 4:48:32 PM

There is no denying that Social Media dominates the digital attention of today’s customers- 81% of Americans visit some form of social media daily. This captive audience presents a tremendous opportunity to turn ‘like’ moments into ‘buy’ moments. As a result, Facebook, Instagram, Pinterest, and Twitter have all rolled out some form of buyable posts, pins, grams, and various other shopping opportunities directly in user’s social feeds. While Facebook and Instagram appear to be having some success in this realm, Pinterest has struggled with their shopping platform and Twitter outright abandoned their efforts. Social shopping presents a unique challenge in striking the right balance of social and shopping to make the experience feel natural.

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Instagram Joins the Social Shopping Party

By Radius8 on Nov 9, 2016 12:00:00 AM

Instagram is dipping its toes into the world of social shopping, announcing a test launch of shoppable tags on photos from 20 retail partners. The new tags will allow customers using Instagram’s mobile app to connect directly to products that are featured in photos from retailers like JackThreads and Kate Spade. When customers tap on tags, a limited product detail page within the Instagram App is revealed which displays price, description, and additional product images. Customers then have the option to complete the transaction by tapping “Shop Now” which navigates to the retailer’s e-commerce site.

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Businesses and Brands Increasingly turning to Facebook to Connect with Consumers

By Radius8 on Aug 9, 2016 12:00:00 AM

On the heels of a stellar earning report at the end of July, Facebook just announced plans to revamp their brand pages, a move aimed at ensuring that their revenue streams from brands continue to drive company value.

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Pinterest Adds New “Amazon-like” Features to Make Shopping Easier, but Will Consumers Bite?

By Radius8 on Jul 8, 2016 12:00:00 AM

Pinterest, a pillar of “social shopping” announced the launch of new features aimed at providing a one-stop shop buying experience for consumers. According to Adweek, the new “amazon-like” functionality allows Pinterest users to seamlessly add items from multiple retailers into a single cart and then checkout via the Pinterest platform, without ever leaving the site. Pinterest is also introducing a feature that uses visual search to let people search for similar items shown within a post. Finally, they have chosen to expand the “buyable pin” or the buy button to their web platform. All these updates come at a time when Pinterest, valued at over $11 billion, is trying to separate itself from the likes of Facebook and Twitter, which offer limited social shopping capabilities in comparison.

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Got Foot Traffic?

By Radius8 on Jun 3, 2016 12:00:00 AM

Earlier this week Abercrombie and Chico’s both cited challenges in driving customer foot traffic to store locations as a major factor contributing to lower than expected earnings. For most retailers, the convenience of e-commerce has placed increasing pressure on getting customers into the stores. According to WSJ and Retail Metrix store foot traffic fell 6.4% this past November and December.

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