Gen-Z Voice: UN Women Advocate Anya Thakur on shaping global industries through diversity and sustainability PART 1

By Anya Thakur on Nov 14, 2018 10:58:36 AM

 

This is part of a two-part series with Guest Blogger Anya Thakur and her vision on how brands, retailers and corporations can better connect with Generation Z.

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Gen-Z Shoppers: The Real Scoop

By Carly Martinson on Aug 15, 2018 11:39:00 AM

Carly Martinson is our guest blogger this week. She is a rising Freshman at Babson College, an avid golfer, and resident expert on Gen Z.

As an 18-year old female who has considered shopping to be among my favorite pastimes over the past six years, I feel well qualified to speak on behalf of my fellow Gen-Z consumers when answering the following question:  What is it exactly that attracts young people to browse and spend in some stores and ignore others?   

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Sephora Launches New Social Platform, at the Forefront of “Experiential Retail”

By Radius8 on Aug 17, 2017 4:45:31 PM

 

Last week, I wrote about an emerging trend- retailers who are creating unique social experiences on their websites that engage shoppers, increase dwell time and return visits, provide new layers of social proof, and ultimately drive sales and conversion. Amazon has been leading the charge with their new “Spark” program a social experience built on top of their ecommerce site. Other retailers have integrated social aspects to their ecommerce experiences utilizing customer-generated tags, ‘likes’ and other social inputs.

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