The Augmented Reality (AR) game Pokémon Go, the latest installment in the Pokémon franchise, has exploded last week and dominated headlines. The mobile game, which allows players to capture fictional creatures called Pokémon, connects in game content with physical world using GPS location to dynamically display different types of Pokémon based on a users location. For example, if you’re near a lake you will be able to capture “water-type” Pokémon while NYC users have reported a high-concentrations of rat-like and pigeon-like Pokémon. This contextual experience between physical and virtual realm has driven millions of Android and iOS users to download the game.
Pinterest, a pillar of “social shopping” announced the launch of new features aimed at providing a one-stop shop buying experience for consumers. According to Adweek, the new “amazon-like” functionality allows Pinterest users to seamlessly add items from multiple retailers into a single cart and then checkout via the Pinterest platform, without ever leaving the site. Pinterest is also introducing a feature that uses visual search to let people search for similar items shown within a post. Finally, they have chosen to expand the “buyable pin” or the buy button to their web platform. All these updates come at a time when Pinterest, valued at over $11 billion, is trying to separate itself from the likes of Facebook and Twitter, which offer limited social shopping capabilities in comparison.