GEN-Z VOICE: From URLs to IRL: Learning to Speak the Language of Gen-Z

By Sara Chopra on Jul 19, 2017 2:06:48 PM

This week we're featuring a guest post from our resident expert on all things Gen-Z - Sara Chopra

Brands constantly attempt to connect with Gen-Z customers, the digitally native generation heavily sought-after by companies, initiatives, and organizations.  However, despite this desire and goal of attracting younger audiences, businesses continue to turn out tone-deaf campaigns and advertisements aimed at this under-21 demographic.

With over $44 billion in buying power, this customer base is a gold mine for brands and stores.   But it takes more than just products, mobile presence, and social media pages to catch up to the younger crowd.  Learn to speak the language of Gen-Z with these tips to maximize online-to-offline movement.

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What Does Fabletics Know that Other Retailers are Missing?

By Radius8 on Jun 15, 2017 8:08:25 PM

At IRCE this week Gregg Throgmartin, Fabletics President and General Manager, flipped the retail script and pointed to stores as the secret to the brand’s explosive Ecommerce growth. Fabletics is actively using their 18 and growing store footprint to change the digital store front of their website.

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